Do you need to transform academic insights into marketing gems? I’m here to help you.
Research is a treasure trove of stories that captivate and inspire.
I help universities and research-led organisations morph their complex research into compelling narratives. These stories enhance reputation and support strategic goals – whether you want to recruit students, engage alumni or unlock new opportunities for research, business and engagement.
What I offer
- Case studies
- Blogs
- Feature articles
- Interviews
- News articles
- Web copy
- White papers
Need something else? Drop me a line to discuss.
Why work with me?
I’m experienced in working closely with marketers from both commercial and academic marketing teams. I write user-centric content that fits seamlessly into their plans. My text will hit all the right messages for your campaign and capture your brand identity.
I’m not afraid of the complex. I’ve over 15 years of scrutinising 1000s of research papers, and many of their authors. I cut through the complexity, tease out the details that matter to your market and distil them into lucid, accurate text.
“I would highly recommend Michelle to anyone working within academia or B2B.
Holly Taylor, Global Product and Audience Marketing Manager, Fathom
She has delivered highly technical, authoritative copy – geared towards the diverse needs of our target markets. Her flexibility meant that Michelle was a pleasure to work with – delivering quality content in a timely and proactive manner. This ranged from in-depth research of niche, scientific subjects to client interviews and testimonials.”
My work
Take a look at some examples of my marketing copy and content:
University of Bristol
Multimedia feature articles raising global awareness of the University’s research impact.
Fathom
Case studies to showcase this tech spinout’s business successes.
CARTO: Helping businesses tackle climate risks
School of Economics, University of Bristol
Blogs to raise awareness of the School’s research impact.
Charity fundraising: the small prompts that bring big donations
University of the West of England
Blogs promoting the work of the Science Communication Unit research group.
How to write a research synthesis report (or how I conquered my batteries mountain)
University of Glasgow
Article summarising a major economics event to engage delegates, global partners and alumni.